The Power Of Advertising

Friday, November 16th, 2007 | Advertising

At Impact Media Design we understand the power of effective advertising. Over the last month or so you may have noticed the new Cadbury’s Dairy Milk advert? if you haven’t it is the advert with the gorilla playing the drums?

still not got it? click here to visit the video http://www.aglassandahalffullproductions.com/

Well i have received text messages with jokes and emails with links to the video and much more. The advert has become an instant success amongst all age groups.

The main reason for this post is to state a key factor in advertising, creating awareness! Everyone and their dog must have seen this advert or heard someone talking about it. But also along with the video is the classic song from Phil Collins “In the air tonight” which due to the popularity of the advert has recharted making the top 20!

I think this sums up the effectiveness of advertising, showing something so bizarre like a gorilla playing the drums, has encouraged people to go out, or download “In the air tonight” allowing it to enter the top 20 again, 26 years after it was originally released!

Might i add a big congratulations to Cadbury on creating such a phenomenon! I cant wait to see what they come up with next!!!!