Full Service Creative Digital Design Agency

The Power Of Advertising

Friday, November 16th, 2007 | Advertising | No Comments

At Impact Media Design we understand the power of effective advertising. Over the last month or so you may have noticed the new Cadbury’s Dairy Milk advert? if you haven’t it is the advert with the gorilla playing the drums?

still not got it? click here to visit the video http://www.aglassandahalffullproductions.com/

Well i have received text messages with jokes and emails with links to the video and much more. The advert has become an instant success amongst all age groups.

The main reason for this post is to state a key factor in advertising, creating awareness! Everyone and their dog must have seen this advert or heard someone talking about it. But also along with the video is the classic song from Phil Collins “In the air tonight” which due to the popularity of the advert has recharted making the top 20!

I think this sums up the effectiveness of advertising, showing something so bizarre like a gorilla playing the drums, has encouraged people to go out, or download “In the air tonight” allowing it to enter the top 20 again, 26 years after it was originally released!

Might i add a big congratulations to Cadbury on creating such a phenomenon! I cant wait to see what they come up with next!!!!

Tags: Advertising, brand

New Domain Name For Impact!

Monday, November 12th, 2007 | Company News | No Comments

Currently our web address is www.imdms.com.

Now this can be very difficult to remember especially when sending one of us emails!

So we have decided to change our web address to something that is a little easier to remember…hopefully!

The existing website address will still be live although eventually we will be phasing it out. On the brightside it should become easier to contact us!

The new domain name will be www.impactbranding.co.uk

Tags: , domain name, impact branding, web address, website

New Telephone Number For Impact Media Design!

Monday, November 12th, 2007 | Company News | No Comments

Over the past few years we have been using an 0870 number.

There was never really a strategy behind the number although we were looking for a telephone number which was non geographical. We have recently taken into consideration that our clients have being paying up to 10p per minute to contact us.

Because of our large marketing material which we have produced using the 0870 number, unfortunately we will not be changing the number. However we have now included a new local number which we are issuing to our existing clients and now advertising on the website only.

Our new number is 01268 514622.

Some more good news is that from February all 0870 numbers will turn into a local rate numbers - meaning we will pay for half of the call!

Tags: Advertising, marketing material, website

Christmas Here Again & Another New Year!

Sunday, November 11th, 2007 | Company News | No Comments

It is that time of year again, where the streets are filled with joyful shoppers and the only thing you get to watch on TV are repeats and adverts.

In 2006 the BBC reported that UK consumers spent £7.66bn shopping online alone in the run up to Christmas. These figures shown are just for sales taken online. This is a massive market to be targeted just for the Christmas and New Year period; wouldn’t your business like a slice of the action?

This year we have a variety of gifts and incentives to offer your customers, and we are available to assist in any marketing campaign to help increase sales in the Christmas period.

Please see below a few of our promotional gift ideas and also our 2007 greeting card designs and pricelist. If you require further information on any product or require quotations for any marketing or advertising campaign then please don’t hesitate to contact me.

We’re confident that there is an incentive or solution we can provide your business and look forward to taking your order as the build up to Christmas starts.

Kind Regards
James Coates
http://www.impactbranding.co.uk

Tags: ecommerce, incentives, promotional gifts

Logo Printed Balloons!

Wednesday, November 7th, 2007 | Promotional Ideas | No Comments

Balloons attract attention. This is the reason why for years businesses have utilised balloons when launching new products / services, appeared at trade shows or to simply increase brand awareness.  For what ever reason, a printed balloon can significantly increase sales opportunities for real return on investment.

Impact Media Design’s promotional printed balloons are the most cost effective product launch and brand awareness product available, allowing mass or minimal orders. Our printed balloons are most effective where product high visibility is sought after, in commercial and retail outlets, exhibition stands, point of sale and POP areas.

The printing process allows each balloon to be printed up to 8 colours, ranging from 10 inch to 36 inch balloons and in various shapes and colours.

If you wish to enquire about this product please do not hesitate to contact us on 0870 609 3225

Tags: brand awareness, Branding, incentives, promotional products