Capsujet Gets Rebrand

Monday, February 4th, 2008 | Branding, Company News, Our Work

After deciding for a company re-brand, Hanningfield have opted to change their existing brand identity for Capsujet a popular capsule conveying product. The management at Hanningfield wanted to replicate the new triangular shape throughout the company, so Capsujet which was receiving a re-brand ready for the new launch of the Hanningfield website now incorporates the new Hanningfield symbol.

Although IMD knew the design needed to incorporate the new symbol; it also needed to portray its own physical identity as it isn’t from the Uni range. Impact decided to create a group of shapes which portrayed the capsules in a symbolic format.

The logo needed to communicate with the pharmaceutical companies who buy this product, and by including the tablet shapes to the triangular symbol, buyers after time will instantly know that the Capsujet is a Hanningfield product.