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Archive for February, 2008

Asda’s Butter Design Very Similar Can You Believe It?

Tuesday, February 26th, 2008 | Branding | No Comments

Asda Butter Packaging Design

Shown is an image of Asda’s ‘You’d Butter Believe It’. Doesn’t it look similar to another big butter brand which has recently actually changed it’s packaging?

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Google Tops The Top 500 Superbrands!

Monday, February 25th, 2008 | Branding, Industry News | No Comments

 Google Logo

Google has been ranked number 1 as a UK Superbrand. Google which is already a massive global brand is now the leading brand throughout the UK heading the BBC and of course Microsoft. Congratulations to the Google team who have only been around for 10 years, making this an exceptional achievement.

So here is the top 10 Superbrands of 2008.

1. Google
2. Microsoft
3. BP
4. BBC (Worldwide)
5. GlaxoSmithKline
6. Rolls-Royce Group
7. Financial Times
8. British Airways
9. Federal Express
10. Hertz

Last years (2007) Top 10 Superbrands

1. BBC
2. Microsoft
3. British Airways
4. BT
5. Google
6. BP
7. Vodafone
8. Apple
9. Rolls-Royce Group
10.Hertz

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GoCompare Dropped From Front Page

Wednesday, February 20th, 2008 | Industry News | No Comments

Achieving a first page organic listing on Google can take some hard work, and also achieving first page positioning can drive a serious amount of traffic to your website increasing your company profits. Although if you do not play by Google’s rules all your hard work can be abolished over night!GoCompare.com have been appearing first on the front page of Google under the key phrase ‘car insurance’ for quite some time now, until Google black listed them today pushing them back to page 7!GoCompare.com appear in TV adverts and radio commercials all the time but according to Hitwise 1 in 6 visitors found their website from typing ‘car insurance’. So moving from page one to seven will have some devastating effects on GoCompare’s sales leads. Most Search engine experts agree that the site was penalized for buying links, a tactic against Google’s guidelines.Coincidentally Confused.com has now reached the number one spot in Google for the key phrase ‘car insurance’ and its traffic has increased by an amazing 77%.

It does take an amazing effort to increase site visitors to your website and it can be a very long wait until you get there. But when you do organically reach the first page, it is still a constant struggle to hold your place, it is also wise to play fair and hope that Google do not decide to create new rules, making it even harder for websites to reach the front page.

Vetro Review Sales Catalogue!

Wednesday, February 20th, 2008 | Company News | No Comments

Vetro Tooling Logo 

Our client Vetro Tooling have asked us to review their existing sales catalogue. After the success of their last catalogue; Vetro have come back to Impact Media and asked us to produce new sales catalogues with a completely new design.

The 32 page catalogue will be complete late March.

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Creative Design From Around The World

Monday, February 11th, 2008 | Miscellaneous | No Comments

Whilst browsing the internet you can find some excellent design inspiration. Fantastic creativity by designers from all over the world.

Creative Design

Creative Design

Creative Design

Creative Design

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