Archive for April, 2008
Friday, April 25th, 2008 | Company News | No Comments
Impact Media Design are sponsoring the ‘Business 2 Business’ section at the 2008 Southend District Business Awards, which takes place on the 7th November.
Our responsibility will be to visit 9 nominated businesses, 3 small, 3 medium and 3 large and observe the way these businesses generally operate via a business to business strategy. We’ll be looking for a successful track record of businesses adding value to their customer’s business through an understanding of partnership, responsiveness and their customers’ own business drivers.
What is the Southend Business Awards?
The Evening Echo has been successfully organising the business awards across Southend district for 12 years. The aim of the awards are to project the Southend district as a progressive area with developing companies across a wide variety of business sectors and to encourage new companies to relocate into the area. The organisers believe that the awards are fundamental in developing a healthy, prosperous and sustained local economy.
Why Should Your Business Enter?
The awards offer great networking opportunities and relationship building as well as encouraging investment into your area. The awards also boost staff morale, company image and customer confidence.
If you think your business offers a unique service or has an individual quality which you feel should be noticed by others; then visit the Southend Business Awards website and complete an application form.
Friday, April 25th, 2008 | Branding, Company News, Our Work | No Comments
We have recently completed a new company identity for cleaning company VCS.
VCS possessed no brand identity and were looking at establishing themselves locally as a professional cleaning company. Predominantly VCS are window cleaners but are already looking at expanding their brand into other areas of cleaning. We needed to create an identity which was not directly associated with window cleaning, the identity needed to be bold, distinctive and most importantly unique. Many companies who only specialise mainly in window cleaning tend not to have an identity, those who have, choose blue within their designs and use clip art images, for logos; VCS wanted something completely different.
VCS have many plans for their new identity, short term the new logo will be applied to company clothing, business stationery and other marketing material. Long term… you’ll have to wait and see.
Operating throughout Billericay and other parts of Essex - Look out for the Window Cleaners In Black!
Thursday, April 17th, 2008 | Coffee Corner, Company News, E- Marketing & Spam | No Comments
Do you have a thing for coffee? We certainly do, and if you are like us then you will appreciate great tasting coffee shop coffee without leaving your workplace!
To launch our new company email newsletter we are giving away a Nescafe Dolce Gusto machine.
If you do not already know about the Dolce Gusto machine which no coffee lover should be without, then you’re in for a real treat!
In a nutshell the Dolce Gusto machine is a stylish, multi-coffee capsule system that will change the way you make, drink and think about coffee. Whether you prefer a frothy cappuccino, a shot of espresso, a multilayered latte macchiato or a rich caffè lungo, the NESCAFÉ Dolce Gusto delivers a quality coffee for every mood and occasion. Each coffee capsule contains roast & ground coffee from 100 percent Arabica beans and is vacuum sealed to retain that all-important freshness.
You can see the Dolce Gusto machine and view the products and accessories available for this fashionable kitchen accessory on their website www.dolce-gusto.com.
How do you win? All you have to do is simply subscribe for our free regular email newsletter! The closing date for all entries will be August the 31st 2008, and the draw will take place on September 1st 2008. The winner will be contacted via email and required to collect their prize at our studio at their own convenience.
To Suscribe Please Click Here
Thursday, April 17th, 2008 | Branding, Company News, Our Work | No Comments
In today’s growing market place even the smaller companies understand the usefulness and importance of a recognisable company logo. All industries seemed to have dwelled on the thought of having a company logo and exercising a well managed brand, but never made it a priority.
Now even the local businesses are feeling the need to divide themselves from the local competition. From small businesses to larger established companies; both of which target a local client base, these businesses have taken it upon themselves to be distinguishable from their rivals.
Electrical companies, builders and plumbers have been industries in the past, which were never really attracted to spending hard earned capital on their company’s visual appearance. But as time moves on, all businesses seem to recognise the importance of design in their business and are jumping on the band wagon so to speak and join the thousands of businesses who are enjoying the benefits of being branded!
Shown below are logos which we have created for local based companies.
Saturday, April 12th, 2008 | Branding, Branding Tips | No Comments
Some businesses achieve fantastic goals without the use of design, this is true. Your business could have a great market share within your industry and you are more than happy with your business’ turnover.
But how much better could your business be doing, with the assistance of design?
In a survey carried out by The Design Council
“Investing in design pays off for UK businesses.The more they use it,the bigger their profits and turnover,the better their quality,productivity and competitiveness – and the more likely they are to be growing, not standing still.”
“Nearly half of businesses where design is integral have seen turnover,profits and competitiveness increase,and more than seven out of ten say design has increased the quality of products and services.Growing businesses are far more likely to be getting these benefits than companies with static or shrinking turnover.”
Even if your business is achieving fantastic profits already, think of the small investment that can be made that will generate an increase in sales and surely a fantastic return on investment.
One of our clients J.E Putney & Sons were a established business for well over 10 years. The business was progressing well and possessed no company image. When the director approached us, he was looking at changing the business and creating a company logo to represent the business. Since the logowas created in 2005, J.E. Putney and sons have invested in a company website, vehicle livery, business marketing material and stationery and promotional products and incentives.
Only a week ago, the director came in to see us and told us that getting his business branded was the best thing he had every done. As the company is now getting recognised in areas and industries that previously they had never targeted. The website alone has produced a massive increase in the business turnover, as the company are appearing in searches both regionally and nationally.
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