Full Service Creative Digital Design Agency

The Can Spam Act

Friday, April 4th, 2008 | E- Marketing & Spam

Please see a short break down of the Can Spam Act. We have highlighted key areas which we feel those of you who utilise e-marketing on a regular basis should pay attention to.

False or misleading header information

Your email’s “From,” “To,” and routing information – including the originating domain name and email address – must be accurate and identify the person who initiated the email.

Misleading Subject Lines

The subject line cannot mislead the recipient about the contents or subject matter of the message.

Must Possess An Opt Out Facility

You must provide a return email address or another Internet-based response mechanism that allows a recipient to ask you not to send future email messages to that email address, and you must honour the requests. You may create a “menu” of choices to allow a recipient to opt out of certain types of messages, but you must include the option to end any commercial messages from the sender.

Any opt-out mechanism you offer must be able to process opt-out requests for at least 30 days after you send your commercial email. When you receive an opt-out request, the law gives you 10 business days to stop sending email to the requestor’s email address. You cannot help another entity send email to that address, or have another entity send email on your behalf to that address. Finally, it’s illegal for you to sell or transfer the email addresses of people who choose not to receive your email, even in the form of a mailing list, unless you transfer the addresses so another entity can comply with the law.

Must Display Physical Postal Address and be seen as a commercial advert

Your message must contain clear and conspicuous notice that the message is an advertisement or solicitation and that the recipient can opt out of receiving more commercial email from you. It also must include your valid physical postal address.

Tags: can spam act, spam

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