Is Your Business Achieving Without Design?

Saturday, April 12th, 2008 | Branding, Branding Tips

Invest In Design

Some businesses achieve fantastic goals without the use of design, this is true. Your business could have a great market share within your industry and you are more than happy with your business’ turnover.

But how much better could your business be doing, with the assistance of design?

In a survey carried out by The Design Council

“Investing in design pays off for UK businesses.The more they use it,the bigger their profits and turnover,the better their quality,productivity and competitiveness – and the more likely they are to be growing, not standing still.”

“Nearly half of businesses where design is integral have seen turnover,profits and competitiveness increase,and more than seven out of ten say design has increased the quality of products and services.Growing businesses are far more likely to be getting these benefits than companies with static or shrinking turnover.”

Even if your business is achieving fantastic profits already, think of the small investment that can be made that will generate an increase in sales and surely a fantastic return on investment.

One of our clients J.E Putney & Sons were a established business for well over 10 years. The business was progressing well and possessed no company image. When the director approached us, he was looking at changing the business and creating a company logo to represent the business. Since the logowas created in 2005, J.E. Putney and sons have invested in a company website, vehicle livery, business marketing material and stationery and promotional products and incentives.

Only a week ago, the director came in to see us and told us that getting his business branded was the best thing he had every done. As the company is now getting recognised in areas and industries that previously they had never targeted. The website alone has produced a massive increase in the business turnover, as the company are appearing in searches both regionally and nationally.

This is a perfect example of how design can benefit any business. Even if your business is working well, making a small investment in design would make a significant difference.