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June’s Coffee Break Quiz!

Monday, May 26th, 2008 | June 2008 | No Comments

Welcome to the very first Impact Media Design pop quiz! Every month we ask 40 questions for our blog visitors to answer and win 10% of their next order through Impact Media. Some of the questions are very easy, some are not, but it’s all for a bit of fun!

Send your answers in an email to quiz@impactbranding.co.uk. Good Luck

TV Advert Round - Name The Brand! Shown are TV advert stills. Name the brands they belong too.

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10.

The next section of the quiz is called ‘Identify The Logo” once again identifying the name of the company behind the disguised logo. 10 famous brand names in total.

Questions 11 - 20

The next section of the quiz is based on TV and Films. 10 Questions.

21. In the three Bourne films starring Matt Damon what is Bourne`s first name?

22. What were the first names of Riggs and Murtaugh in the Lethal Weapon films?

23. Which Carry On star died on the stage of the Sunderland Empire in 1976?

24. Which other TV soap, other than EastEnders, did Ross Kemp star in?

25. What is the name of the housing estate where the Trotters live in Only Fools And Horses?

26. Which children`s television show featured the characters of George, Zippy and Bungle?

27. In what year was Channel 4 launched?

28. Which comedian played the lead character in `The Man Who Sued God’?

29. In the film `The Great Escape` what were the code names of the 3 tunnels?

30. Which actor played Dr. Peter Venkman in `Ghostbusters`?

The next set of questions are sport related. 5 in total

31. What is the maximum number of horses allowed to run in the Grand National?

32. What colour are the 5 Olympic rings?

33. What is the diameter of a basketball hoop? 12 inches, 18 inches or 24 inches?

34. Cyril the Swan is the mascot for which football club?

35. The Nursery End, the Pavilion End and St John`s Road are all linked with which sporting ground?

And lastly the remaining 5 questions are based upon general knowledge

36. Which is the largest country in the world with only one time zone?

37. How many dots are there in total on a pair of dice?

38. Which football player has cost the most money in accumulated transfer fees during his career?

39. The Savoy Grill, the Boxwood Café at the Berkeley Hotel and Maze are all restaurants owned by which famous chef?

40. Henry VIII is buried alongside which of his wives?

Send your answers on a postcard… only joking. In an email just writing Q1 and the answer (e.g. Q1 Sheep) and send it through to quiz@impactbranding.co.uk. We’ll send you a 10% discount voucher to use on your next order - providing you get 50% right!!!!

Good Luck

Tags: Coffee Break, guess the brand, june quiz

Looky Looky New Impact Office Sign!

Saturday, May 24th, 2008 | Company News, Our Studio | No Comments

Since Impact moved into Studio 7, we have been desperate for our logo to be made into an internal sign. Whilst most people were relaxing in the sun on the bank holiday Saturday, we had Ross from Kenneth Charles making noise and drilling holes. Ross pictured above helped in the refurbishment of Studio 7 when we first arrived back in 2007. To see the transformation images click here

Tags: impact media design, kenneth charles, sign

Brand Advertising Tips

Saturday, May 24th, 2008 | Branding Tips | 1 Comment

Advertising Tips
Impact Media have compiled 5 major tips when organising your advertising solutions.

1. One of the most successful rules of advertising is AIDA. What is AIDA?
A – Attention
I – Interest
D – Desire
A – Action

Make your advertisement attractive to gain ATTENTION which will possibly lead to an INTEREST in your product or service. Being interested in the product could lead to your product / service being DESIRED, and that desire could leave to an ACTION of making a sale or following the advert instructions.

This is a very popular formula, which have been tested and proved for years. Do your advertisements follow this rule?

2. There are 2 main types of advertising; direct response advertising and brand advertising.Unless you have buckets of extra cash to spend try and steer clear of brand advertising, as this is more aimed at creating brand awareness for large companies who can afford to throw money away in expensive TV advertisements!

If you are a SME then direct response advertising is best suited for you. Direct response advertising relies on an immediate action e.g. someone making a purchase or contacting you for more information. Using your tailored marketing strategy you can create the response you require which will best suit your business. One of the key aspects of direct response advertising is seeing the results. If you have had purchases / enquiries then its working if you haven’t then you are doing something wrong!

Of course it might not be the advert which is not bringing home the bacon, but where the advert is positioned! See part 4.

3. Recording results is a vital piece of your marketing strategy. Knowing what it working for you and what is not will save both time and money.
• Try and monitor your calls with a simple “How did you hear of us” or “where did you get our number” In any electronic communications try and place an additional field in your contact forms asking visitors where they found your number.
• If you have the availability of an additional phone line, why not trial different telephone numbers targeting different adverts? When calling this number you know exactly where the enquiry has come from.
• If you have a website, try and direct visitors to a specific landing page. Your website stats should tell you how successful your advert has been.
How can you possibly know if your advertising is working if you do not monitor where each enquiry is coming from.
 

4. Advert positioning! Knowing where to place your advert is vital. You wouldn’t advertise a restaurant launch party in a car magazine!

Knowing your target audience is vital, finding out what publications they read and what websites they are most likely to visit will assist in placing your advert.

If you are placing an advert in a printed publication – only place adverts on the right hand page! When you read a magazine or a newspaper, as you flip the page your eyes are attracted to the right hand page as to the left. Statistics will show that your advert has more chance of being seen on the right hand page that on the left! Try this out!

5. There are many different ways to advertise your business; you shouldn’t rely on one source for all your business. Try creating other advertising channels alongside your current advertising methods and monitor the progress. Main areas in which people advertise are listed below.
• Newspaper & Publication advertisements
• Search Engine Marketing
• Email Marketing
• Create your own referral scheme
• Direct Mail Campaign
• PR campaigns – Get noticed by the local newspapers to reap free advertisement.
• Telephone Marketing

Tags: advertising tips, Marketing

The Most Annoying Advert!

Thursday, May 15th, 2008 | Advertising | No Comments

This is definitely one of the most annoying adverts I have even come across… but i remembered the name which annoys me to the extreme knowing that the advert has served it’s purpose!

 Take a look…. mooooonpiiiiggg!

http://www.youtube.com/watch?v=MEBy67ZUrxQ

***Requires sound to be annoying***

Tags: advert, Advertising, moonpig

M Shuttlewood Goes Live

Thursday, May 15th, 2008 | Company News, Our Work, Website Design | No Comments

We have been currently developing a new website for M Shuttlewood Limited. The directors were looking at acheiving an online presence and present themselves and their long list of services to website visitors as a new direction to their current marketing strategy.

To view this new design project please click here

Tags: shuttlewood, Website Design