Archive for November, 2008
Freedom Of The Skies Advert Design
Thursday, November 27th, 2008 | Advertising, Our Work | No Comments
Freedom of the Skies approached Impact Media to create a new advertising concept to use within an exclusive magazine. Impact provided the copy, concept and sourced relavent stock photography to produce the above advert.
Ramsey Moore Website Goes Live!
Tuesday, November 18th, 2008 | Our Work, Website Design | No Comments
We have been working recently on Dagenham based estate agents Ramsey Moore’s website, and it is now live for everyone to take a look at.
SMF Website Goes Live
Wednesday, November 12th, 2008 | Company News, Our Work, Website Design | No Comments
Impact Media have been re-branding our client Special Metals Fabrication over the past few weeks, in this re-brand we have created a new identity for the company, business stationery, marketing folders, promotional gifts and incentives and we have now just completed the new website which went live today.
A more detailed case study will be added to our website in the new year.
Business Awards Winners Announced
Monday, November 10th, 2008 | Company News | No Comments
Impact Media have been sponsoring the 2008 Southend Business Awards and we have finally made our decision on who the winners are, and also attended the ceremony. Friday was the day and as the champagne flowed so did the awards.
Our winners from our categories are as follows
Longstaff Design Associates
Six Red Squares Design Consultants
Bryman Personnel
Congratulations to all 3 winners and to our other finalists - as making it to the last 9 it an extremely proud achievement, and definitely an award in itself.
Pictures from the event are below and we will follow up with our words on the winners shortly.
Credit Crunch Marketing Cutbacks
Saturday, November 8th, 2008 | Industry News, Marketing | No Comments
A big sign for us that the credit crunch is affecting all businesses big and small struck me the other day. I was walking to see a client when I was handed a leaflet for a gym. “6 Months Free gym membership”
This leaflet was photocopied with an address cut and pasted over the top of a previous address and then photocopied again, it resembled something from Blue Peter “here’s one I made earlier”. After taking a closer look, i noticed it was actually a leaflet promoting LA Fitness!
LA Fitness are a big name in fitness and gyms and have clubs all over the country, being such a big player in the field you would expect a little more luxury. However if things are tight then you have to make cutbacks, however there is always an alternate strategy to achieving professional marketing at affordable costs, however bigger player you are. Marketing through a recession is going to be difficult, but being noticed for being different is what will help you win more business. A photocopied leaflet handed to me says that ‘I am making cutbacks’ and although the 6 months free sounds interesting; if they are making cutbacks on small leaflets then what sort of cutbacks are they making on the actual service you are providing?
Making a cutback on quality can have devastating results. Prioritise what is needed. marketing for new business is like fishing. If you are going to place lifeless bait on your hook; your’e never going to get an amazing catch!
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