Full Service Creative Digital Design Agency

Merry Christmas From The Team @ Impact

Wednesday, December 17th, 2008 | Company News | No Comments

Happy Chrimbo

Tags: chrismas 2008, closing times, impact media

Packaging Warnings So Bizarre

Sunday, December 7th, 2008 | Packaging | 1 Comment

Everyone loves a quick easy snack, so what can be quicker than a little peanut butter on toast! Simple and quick! But after spreading lashings of peanut butter all over the bread, I thought i would inspect the design, as you do.

To my amazement in the warning sections, on the reverse of the jar it reads “allergy alert - contains nuts”  now that’s just stupid, surely anyone with a nut allergy would not eat peanut butter.

After this I began looking at everything to see what amazing and bizarre warnings were on the back and quickly found another (another quick snack - microwaveable Ocean Pie) allergy alert - contains fish! - I would hope so too, again another crazy warning.

I’m assuming these have all come about due to the way this country is turning ‘oh so politically correct’ and companies are covering themselves from being sued at every angle, which is a sad thing when it comes to placing warnings on jars of peanut butter.

I can’t imagine what would be next?

Tags: allergy, Packaging, warnings

New CML Logo Launched

Tuesday, December 2nd, 2008 | Branding, Company News, Our Work | No Comments

New CML Logo

Impact have been working on a new identity for the Council Of Mortgage Lenders, and today we are proud to reveal the new company logo.

A spokesperson announced the new logo in their company newsletter to their members. “So why the new logo? Two reasons. First, to fit with the new clarity on our commercial products.  And second, because the world has changed, and we and our members need to change with it”

Impact were given the freedom to create a fresh identity but it needed to resemble aspects of the previous logo, so we created the logo above, incorporating the circular shape which was the basis of the previous logo, we wanted to re-position the lettering and make a more bolder statement with the CML.

The colour palette hasn’t changed dramatically, blue is still the dominant colour withing the identity. We lost the dated coins from the previous logo but were asked to keep the house / arrow symbol which incorporated exceptionally well within this design and is the main characteristic which was kept from the previous design.

Along with the new logo Impact have also created new marketing material for their commercial brand and also all their internal marketing solutions and business stationery.

A more detailed case study will be added to our website in the new year.

Tags: cml, council of mortgage lenders, new logo, rebrand