New CML Logo Launched

Tuesday, December 2nd, 2008 | Branding, Company News, Our Work

New CML Logo

Impact have been working on a new identity for the Council Of Mortgage Lenders, and today we are proud to reveal the new company logo.

A spokesperson announced the new logo in their company newsletter to their members. “So why the new logo? Two reasons. First, to fit with the new clarity on our commercial products. And second, because the world has changed, and we and our members need to change with it”

Impact were given the freedom to create a fresh identity but it needed to resemble aspects of the previous logo, so we created the logo above, incorporating the circular shape which was the basis of the previous logo, we wanted to re-position the lettering and make a more bolder statement with the CML.

The colour palette hasn’t changed dramatically, blue is still the dominant colour withing the identity. We lost the dated coins from the previous logo but were asked to keep the house / arrow symbol which incorporated exceptionally well within this design and is the main characteristic which was kept from the previous design.

Along with the new logo Impact have also created new marketing material for their commercial brand and also all their internal marketing solutions and business stationery.

A more detailed case study will be added to our website in the new year.

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