Full Service Creative Digital Design Agency

Local Companies Getting Branded!

Thursday, April 17th, 2008 | Branding, Company News, Our Work | No Comments

Having a logo or identity used to be something only large enterprises possessed or blue chip companies, not any more….

In today’s growing market place even the smaller companies understand the usefulness and importance of a recognisable company logo. All industries seemed to have dwelled on the thought of having a company logo and exercising a well managed brand, but never made it a priority.

Now even the local businesses are feeling the need to divide themselves from the local competition. From small businesses to larger established companies; both of which target a local client base, these businesses have taken it upon themselves to be distinguishable from their rivals.

Electrical companies, builders and plumbers have been industries in the past, which were never really attracted to spending hard earned capital on their company’s visual appearance. But as time moves on, all businesses seem to recognise the importance of design in their business and are jumping on the band wagon so to speak and join the thousands of businesses who are enjoying the benefits of being branded!

Shown below are logos which we have created for local based companies.

Tags: Branding, company logo, graphic design, identity design, logo design

Is Your Business Achieving Without Design?

Saturday, April 12th, 2008 | Branding, Branding Tips | No Comments

Some businesses achieve fantastic goals without the use of design, this is true. Your business could have a great market share within your industry and you are more than happy with your business’ turnover.

But how much better could your business be doing, with the assistance of design?

In a survey carried out by The Design Council

“Investing in design pays off for UK businesses.The more they use it,the bigger their profits and turnover,the better their quality,productivity and competitiveness – and the more likely they are to be growing, not standing still.”

“Nearly half of businesses where design is integral have seen turnover,profits and competitiveness increase,and more than seven out of ten say design has increased the quality of products and services.Growing businesses are far more likely to be getting these benefits than companies with static or shrinking turnover.”

Even if your business is achieving fantastic profits already, think of the small investment that can be made that will generate an increase in sales and surely a fantastic return on investment.

One of our clients J.E Putney & Sons were a established business for well over 10 years. The business was progressing well and possessed no company image. When the director approached us, he was looking at changing the business and creating a company logo to represent the business. Since the logowas created in 2005, J.E. Putney and sons have invested in a company website, vehicle livery, business marketing material and stationery and promotional products and incentives.

Only a week ago, the director came in to see us and told us that getting his business branded was the best thing he had every done. As the company is now getting recognised in areas and industries that previously they had never targeted. The website alone has produced a massive increase in the business turnover, as the company are appearing in searches both regionally and nationally.

This is a perfect example of how design can benefit any business. Even if your business is working well, making a small investment in design would make a significant difference.

Tags: , brand, Design, website

Ok homebuyers New Identity & Website Design

Tuesday, April 1st, 2008 | Branding, Company News | No Comments

We are currently undertaking a new project for property buyer new comers OK Homebuyers. Our brief is to create a new identity and company website.

As the company are based solely online, their company website is to be their main source of advertising, so once complete we are to be starting an on-going site promotional campaign to boost the new site’s search engine rankings. We are also planning on promoting the online company in regional newspapers and outdoor billboards.

OK Homebuyers is due for completion late April.

Tags: brand, identity, ok homebuyers, website

I’ll Have The Usual Please Pet!

Wednesday, March 5th, 2008 | Branding, Industry News | No Comments

ITV have announced that they are considering creating their famous on set pub ‘The Rovers Return’ as a high street pub chain.

Fans of the ITV show could enjoy drinking their ‘usual’ in one of the most iconic pubs right in their high street. ITC are aiming at exploiting the popular TV brand by launching themed lookalike venues.

Coronation Street could also become a sponsorship vehicle if a business partner owned its own brewery, and they could even be allowed to promote their beer, according to The Times. This would mean im assuming that instead of asking for ‘the usual’ or a ‘pint’ they’ll be asking for a well known brand like ‘John Smiths Please!’

It’s a crazy idea, but i believe it will work. When launching the pub brand as a new company consumers will already know of the brand and be familiar with the show. ITV will aslo earn addional revenue from their long running TV show. We love it! Could The Queen Vic be next?

So who fancies a swift one in the Rover’s?

Tags: brand, coronation street, ITV, pub

Asda’s Butter Design Very Similar Can You Believe It?

Tuesday, February 26th, 2008 | Branding | No Comments

Shown is an image of Asda’s ‘You’d Butter Believe It’. Doesn’t it look similar to another big butter brand which has recently actually changed it’s packaging?

Tags: , brand