Full Service Creative Digital Design Agency

Google Tops The Top 500 Superbrands!

Monday, February 25th, 2008 | Branding, Industry News | No Comments

Google has been ranked number 1 as a UK Superbrand. Google which is already a massive global brand is now the leading brand throughout the UK heading the BBC and of course Microsoft. Congratulations to the Google team who have only been around for 10 years, making this an exceptional achievement.

So here is the top 10 Superbrands of 2008.

1. Google
2. Microsoft
3. BP
4. BBC (Worldwide)
5. GlaxoSmithKline
6. Rolls-Royce Group
7. Financial Times
8. British Airways
9. Federal Express
10. Hertz

Last years (2007) Top 10 Superbrands

1. BBC
2. Microsoft
3. British Airways
4. BT
5. Google
6. BP
7. Vodafone
8. Apple
9. Rolls-Royce Group
10.Hertz

Tags: , brand, google, superbrand

Is The Cheaper Option Really For Me?

Friday, February 8th, 2008 | Branding | No Comments

Searching the internet you can find anything you are looking for, from home appliances, days out and even design and print services. But with all these websites, how can you tell which business to buy from.

Now, you are looking for a company to design a logo for your business, which will be the first point of contact for your business for years to come, if you like; your visual identity when your away from your desk. It is very hard for some companies to accept the importance of even having a company logo, let alone having a professionally designed logo.

So back to the web again, typing the words Logo Design into a search engine will leave you mortified with hundred of sites that provide ‘professional logo design’, but how can you identify the ideal partner for your business?

Now some businesses will be advertising costs for creating your logo that will seem unrealistic, for e.g. £50 and a rapid turnaround which is usually within hours. Where as other companies either do not advertise prices or display prices from £400 and upwards. What is the difference?

Not every scenario is the same but typically the businesses which advertise a low cost, quick turn around on logos are either freelance designers whom have no business overheads and are merely looking at finding a little cash to pay his or her bills or an agency where the logos are outsourced abroad (normally to India) where they have many designers working via email.

The quick turnaround can sometimes be misinterpreted as rushed, or created from templates, as we have never used these services ourselves I can’t actually say, but when it comes to design for us and many other professional design agencies it’s our passion!

We feel that a logo or brand identity should be thought out, brainstormed and created with fresh ideas rather than templates. Developed around the business it represents and I think the difference can be seen from looking at the level of work on the designer’s portfolio.

At the end of the day your business is YOUR BUSINESS and however you feel your business’ image should be portrayed, think, is my business worth a 3 hour template customisation? Or is my business worth the dedication and customer service you receive from a professional design agency…? So is the cheaper option really for me?

Tags: , brand design, designers, graphic designer, logo design, online, Website Design

Capsujet Gets Rebrand

Monday, February 4th, 2008 | Branding, Company News, Our Work | No Comments

After deciding for a company re-brand, Hanningfield have opted to change their existing brand identity for Capsujet a popular capsule conveying product. The management at Hanningfield wanted to replicate the new triangular shape throughout the company, so Capsujet which was receiving a re-brand ready for the new launch of the Hanningfield website now incorporates the new Hanningfield symbol.

Although IMD knew the design needed to incorporate the new symbol; it also needed to portray its own physical identity as it isn’t from the Uni range. Impact decided to create a group of shapes which portrayed the capsules in a symbolic format.

The logo needed to communicate with the pharmaceutical companies who buy this product, and by including the tablet shapes to the triangular symbol, buyers after time will instantly know that the Capsujet is a Hanningfield product.

Tags: brand, identity, logo, pharmaceutical, rebrand

Hanningfield Impressed With New Logos

Monday, January 21st, 2008 | Branding, Company News, Our Work | No Comments

After launching 4 new brands for Hanningfield’s Uni products, they have decided to re-address their existing brand identity. Hanningfield wanted to incorporate the new ‘play’ symbol into their existing logo design. IMD have now refreshed the existing logo utilising the Hanningfield rings and of course the new ‘play’ symbol.

Hanningfield now aim to incorporate the new symbol throughout all marketing and advertising material to keep their branding noticeable and consistent.

To view the refreshed logo please see above. Alternatively the new website which is soon to be launched with portray the new company image. www.hanningfield.com

Tags: brand, identity, logo design, pharmaceutical

Hanningfield Produces New Brands

Monday, January 14th, 2008 | Branding, Company News, Our Work | No Comments

Over the last few weeks we have been developing new identities for Hanningfield’s Uni products. Impact have created a fresh new identity which has been introduced to 4 new brands – Uni-Cap, Uni-Hoist, Uni-Vac, Uni-Mill.

Hanningfield are always developing new innovating products and wanted a new identity created which could be easily adapted to cater for new Uni products.The new identities which can be viewed above, represents the way in which Hanningfield is forever progressing, the triangular shape simplifies the way of ‘moving forward’ similar to the standard ‘play’ symbol.

Tags: brand, identity, logo design, pharmaceutical