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Linekar To Go?

Tuesday, March 18th, 2008 | Advertising, Design | No Comments

According to Brandrepublic Walkers crisps are to drop sport pundit Gary Lineker as the face of the brand, bringing to an end a 13-year association.

Walkers’ ad agency, Abbott Mead Vickers BBDO, has been briefed to come up with a fresh campaign idea. The tightening of rules on the TV advertising of foods high in fat, salt or sugar is believed to have played a role in the decision, as well as the age and relevancy of Lineker.

After 13 years of being the face of Walker’s crisps it will be sad to lose Gary Linekar who even a younger generation of fans have come to recognise and adore.

See the link below to see Gary in his very first Walker’s advert from back in the 80’s before he actually took on the role as the face of Walker’s crisps (look at the packaging!)

http://www.youtube.com/watch?v=qKbjMXHMsQc

Tags: advert, tv, walkers