Thursday, June 4th, 2009 | Advertising, Marketing, Our Work | No Comments
Impact have just launched a new direct mail campaign for the Council of Mortgage Lenders, to help promote the Mortgage Industry Conference & Exhibition in November.
The campaign features a series of eyes, and follows the theme ‘all eyes on us’ this relates to the constant monitoring of the mortgage industry by press, media and basically everyone else.
The theme will follow on two further direct mail pieces and once we have completed the campaign a case study will be posted on this blog.
The first mailer included a die cut a6 mailer which was sent out along with a coffee mug with interior digital print.
Feedback would be great.
Friday, March 20th, 2009 | Company News, Marketing, Online Advertising | No Comments
Yes we cannot ignore it, Twitter is vastly becoming the social networking tool, and being online marketeers we must embrace these new online marketing techniques.
So we have a Twitter page, and we would love for you to follow our Tweets.
If you are unfamiliar with twitter, it is a new way of telling your followers details of your daily activities (similar to Facebook’s status updates). That’s pretty much it, but there is a large scope to utilise this as a business marketing tool.
We will be adding a tips page for companies who want to gain the most out of Twitter. We hope to post this shortly, in the mean time, jump onto twitter create a page and follow us at Impact!
Saturday, November 8th, 2008 | Industry News, Marketing | No Comments
A big sign for us that the credit crunch is affecting all businesses big and small struck me the other day. I was walking to see a client when I was handed a leaflet for a gym. “6 Months Free gym membership”
This leaflet was photocopied with an address cut and pasted over the top of a previous address and then photocopied again, it resembled something from Blue Peter “here’s one I made earlier”. After taking a closer look, i noticed it was actually a leaflet promoting LA Fitness!
LA Fitness are a big name in fitness and gyms and have clubs all over the country, being such a big player in the field you would expect a little more luxury. However if things are tight then you have to make cutbacks, however there is always an alternate strategy to achieving professional marketing at affordable costs, however bigger player you are. Marketing through a recession is going to be difficult, but being noticed for being different is what will help you win more business. A photocopied leaflet handed to me says that ‘I am making cutbacks’ and although the 6 months free sounds interesting; if they are making cutbacks on small leaflets then what sort of cutbacks are they making on the actual service you are providing?
Making a cutback on quality can have devastating results. Prioritise what is needed. marketing for new business is like fishing. If you are going to place lifeless bait on your hook; your’e never going to get an amazing catch!
Thursday, May 8th, 2008 | Company News, Marketing, Our Work | Comments Off
We have been working alongside Greenwich PCT to create an awareness campaign to increase positive mental health in and around the Greenwich area.
We developed a set of posters and buzz cards targeting any person who generally feels the strain of modern day life. Our ethos was that a ‘problem shared is a problem halved’ sharing your problems with the likes of the Samiritans or Greenwich’s own local Mind Line would reduce stress or worry and hopefully shed a light on many peoples troubling situations - whatever they might be.
Tuesday, January 29th, 2008 | Industry News, Marketing | 1 Comment
Electronic Arts are launching a free online version of it’s Battlefield video game, which will be supported by advertising and micro-payments. Battlefield Heroes will be available later this year and not sold in shops!
We read up on this and believe it’s the way that many games manufacturers will go as more and more gamers are signing up to play their games over the Internet on consoles such as the Xbox 360. Eventually physical discs will be faded out and the revenue which used to be made in physical game sales, will be made up through online advertising and micro-payments for extended levels. As more enthusiastic gamers are drawn to play online.
This will open up many new channels for games manufacturers to earn revenue from game sales, this will also cut down on piracy as the gamers are not actually paying for the game, unless they want extended levels etc.
Just another classic example of the Internets contribution to 21st century life. Soon there will nothing you can’t do online, and for web marketers, we think that’s a great thing!
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