Packaging
Packaging Warnings So Bizarre
Sunday, December 7th, 2008 | Packaging | 1 Comment
Everyone loves a quick easy snack, so what can be quicker than a little peanut butter on toast! Simple and quick! But after spreading lashings of peanut butter all over the bread, I thought i would inspect the design, as you do.
To my amazement in the warning sections, on the reverse of the jar it reads “allergy alert - contains nuts” now that’s just stupid, surely anyone with a nut allergy would not eat peanut butter.
After this I began looking at everything to see what amazing and bizarre warnings were on the back and quickly found another (another quick snack - microwaveable Ocean Pie) allergy alert - contains fish! - I would hope so too, again another crazy warning.
I’m assuming these have all come about due to the way this country is turning ‘oh so politically correct’ and companies are covering themselves from being sued at every angle, which is a sad thing when it comes to placing warnings on jars of peanut butter.
I can’t imagine what would be next?
Importance Of Great Packaging!
Saturday, July 5th, 2008 | Packaging | No Comments
The other day I went through a retro stage and wanted to play the Original Nintendo system, remember Super Mario Brothers?
Well I still have the system in it’s original packaging stored in the loft, when I got it down it struck me how important packaging really was as a 20 year old box would still be seen, read and used even after all this time.
So when you are thinking of packaging for your product, think of the long time factor and the investment, I don’t even think Ninendo thought that their product’s box would be kept for 20 plus years - that’s a lot of promotion for the brand!
Do you think your packaging will be kept for 20 years? If you are having packaging designed, think differently and keep it simple, you never know 20 years down the line your brand’s packaging could be kept in someones loft. People may keep the product but what about the packaging?
Oh and by the way Mario is still so easy to complete!!!!!
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