all eyes on us

Impact Launch CML Teaser Direct Mail Campaign

Thursday, June 4th, 2009 | Advertising, Marketing, Our Work | No Comments

Impact have just launched a new direct mail campaign for the Council of Mortgage Lenders, to help promote the Mortgage Industry Conference & Exhibition in November.

The campaign features a series of eyes, and follows the theme ‘all eyes on us’ this relates to the constant monitoring of the mortgage industry by press, media and basically everyone else.

The theme will follow on two further direct mail pieces and once we have completed the campaign a case study will be posted on this blog.

The first mailer included a die cut a6 mailer which was sent out along with a coffee mug with interior digital print.

Feedback would be great.