Full Service Creative Digital Design Agency

What We’re Loving At The Moment

Tuesday, January 13th, 2009 | Advertising | No Comments

We are constantly browsing the internet, watching tv adverts, scouting magazines etc, and these are some of the things we have come across recently that we really loved!

Compare The Meerkat! - Great advertising and this piece will definately get these guys remembered, very clever and funny.

www.comparethemeerkat.com

Shit Box - As you can tell from the name, it’s a little crude, but we love to support innovation, and this product is awesome. Every been to a festival and didn’t want to use the festival facilities? These guys have created a solution.

www.thebrowncorporation.com

Tags: Advertising, adverts, Design, Marketing

Credit Crunch Marketing Cutbacks

Saturday, November 8th, 2008 | Industry News, Marketing | No Comments

A big sign for us that the credit crunch is affecting all businesses big and small struck me the other day. I was walking to see a client when I was handed a leaflet for a gym. “6 Months Free gym membership”

This leaflet was photocopied with an address cut and pasted over the top of a previous address and then photocopied again, it resembled something from Blue Peter “here’s one I made earlier”. After taking a closer look, i noticed it was actually a leaflet promoting LA Fitness!

LA Fitness are a big name in fitness and gyms and have clubs all over the country, being such a big player in the field you would expect a little more luxury. However if things are tight then you have to make cutbacks, however there is always an alternate strategy to achieving professional marketing at affordable costs, however bigger player you are. Marketing through a recession is going to be difficult, but being noticed for being different is what will help you win more business. A photocopied leaflet handed to me says that ‘I am making cutbacks’ and although the 6 months free sounds interesting; if they are making cutbacks on small leaflets then what sort of cutbacks are they making on the actual service you are providing?

Making a cutback on quality can have devastating results. Prioritise what is needed. marketing for new business is like fishing. If you are going to place lifeless bait on your hook; your’e never going to get an amazing catch!

Tags: credit crunch, Design, leaflet, Marketing, marketing through a recession, recession

Hanningfield Website Goes Live

Friday, July 25th, 2008 | Company News, Our Work, Website Design | No Comments

Today we launched the New Hanningfield Process Systems website. The pharmaceutical company have been slowly rebranding their products and company over the last year, and Impact Media have been proudly assisting with the rebrand.

One of the most vital changes for their brand was in fact their website. Hanningfield were looking at at complete new interface for the company and the new site certainly stands unique in their industry.

A full case study will be updated shortly, in the mean time please visit their new website. Your comments would always be appreciated.

www.hanningfield.com

Tags: , Design, Hanningfield, website

Importance Of Great Packaging!

Saturday, July 5th, 2008 | Packaging | No Comments

The other day I went through a retro stage and wanted to play the Original Nintendo system, remember Super Mario Brothers?

Well I still have the system in it’s original packaging stored in the loft, when I got it down it struck me how important packaging really was as a 20 year old box would still be seen, read and used even after all this time.

So when you are thinking of packaging for your product, think of the long time factor and the investment, I don’t even think Ninendo thought that their product’s box would be kept for 20 plus years - that’s a lot of promotion for the brand!

Do you think your packaging will be kept for 20 years? If you are having packaging designed, think differently and keep it simple, you never know 20 years down the line your brand’s packaging could be kept in someones loft. People may keep the product but what about the packaging?

Oh and by the way Mario is still so easy to complete!!!!!

Tags: brand, Design, nintendo, Packaging

Is Your Business Achieving Without Design?

Saturday, April 12th, 2008 | Branding, Branding Tips | No Comments

Some businesses achieve fantastic goals without the use of design, this is true. Your business could have a great market share within your industry and you are more than happy with your business’ turnover.

But how much better could your business be doing, with the assistance of design?

In a survey carried out by The Design Council

“Investing in design pays off for UK businesses.The more they use it,the bigger their profits and turnover,the better their quality,productivity and competitiveness – and the more likely they are to be growing, not standing still.”

“Nearly half of businesses where design is integral have seen turnover,profits and competitiveness increase,and more than seven out of ten say design has increased the quality of products and services.Growing businesses are far more likely to be getting these benefits than companies with static or shrinking turnover.”

Even if your business is achieving fantastic profits already, think of the small investment that can be made that will generate an increase in sales and surely a fantastic return on investment.

One of our clients J.E Putney & Sons were a established business for well over 10 years. The business was progressing well and possessed no company image. When the director approached us, he was looking at changing the business and creating a company logo to represent the business. Since the logowas created in 2005, J.E. Putney and sons have invested in a company website, vehicle livery, business marketing material and stationery and promotional products and incentives.

Only a week ago, the director came in to see us and told us that getting his business branded was the best thing he had every done. As the company is now getting recognised in areas and industries that previously they had never targeted. The website alone has produced a massive increase in the business turnover, as the company are appearing in searches both regionally and nationally.

This is a perfect example of how design can benefit any business. Even if your business is working well, making a small investment in design would make a significant difference.

Tags: , brand, Design, website