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Credit Crunch Marketing Cutbacks

Saturday, November 8th, 2008 | Industry News, Marketing | No Comments

A big sign for us that the credit crunch is affecting all businesses big and small struck me the other day. I was walking to see a client when I was handed a leaflet for a gym. “6 Months Free gym membership”

This leaflet was photocopied with an address cut and pasted over the top of a previous address and then photocopied again, it resembled something from Blue Peter “here’s one I made earlier”. After taking a closer look, i noticed it was actually a leaflet promoting LA Fitness!

LA Fitness are a big name in fitness and gyms and have clubs all over the country, being such a big player in the field you would expect a little more luxury. However if things are tight then you have to make cutbacks, however there is always an alternate strategy to achieving professional marketing at affordable costs, however bigger player you are. Marketing through a recession is going to be difficult, but being noticed for being different is what will help you win more business. A photocopied leaflet handed to me says that ‘I am making cutbacks’ and although the 6 months free sounds interesting; if they are making cutbacks on small leaflets then what sort of cutbacks are they making on the actual service you are providing?

Making a cutback on quality can have devastating results. Prioritise what is needed. marketing for new business is like fishing. If you are going to place lifeless bait on your hook; your’e never going to get an amazing catch!

Tags: credit crunch, Design, leaflet, Marketing, marketing through a recession, recession