Full Service Creative Digital Design Agency

Logo Design For Mad Dog Productions

Monday, August 18th, 2008 | Company News, Our Work | No Comments

We have recently created a new logo for film production company Mad Dog Productions. The new identity is the company’s new face as the director is looking at expanding the business and appyling the identity accross a wide variety of media.

Tags: identity, logo design, mad dog

Refreshed Logo For Seeker

Thursday, June 26th, 2008 | Our Work | No Comments

Seeker Business Services came to Impact looking to acheive a recreation of their existing logo identity. The ’seeking’ eye symbol required re-addressing to bring up to date and the typeface also needed some amending.

After finalising the new eye symbol we soon went to work on creating a fresh new typeface which was suitable for the companies industry and market position.

Seeker are an established IT recruitment company, so in a fast moving industry; their identity needed to stand out and be seen!

Need A new identity for your business? Refresh your brand image!

Tags: , logo design, new identity, seeker

Local Companies Getting Branded!

Thursday, April 17th, 2008 | Branding, Company News, Our Work | No Comments

Having a logo or identity used to be something only large enterprises possessed or blue chip companies, not any more….

In today’s growing market place even the smaller companies understand the usefulness and importance of a recognisable company logo. All industries seemed to have dwelled on the thought of having a company logo and exercising a well managed brand, but never made it a priority.

Now even the local businesses are feeling the need to divide themselves from the local competition. From small businesses to larger established companies; both of which target a local client base, these businesses have taken it upon themselves to be distinguishable from their rivals.

Electrical companies, builders and plumbers have been industries in the past, which were never really attracted to spending hard earned capital on their company’s visual appearance. But as time moves on, all businesses seem to recognise the importance of design in their business and are jumping on the band wagon so to speak and join the thousands of businesses who are enjoying the benefits of being branded!

Shown below are logos which we have created for local based companies.

Tags: Branding, company logo, graphic design, identity design, logo design

Is The Cheaper Option Really For Me?

Friday, February 8th, 2008 | Branding | No Comments

Searching the internet you can find anything you are looking for, from home appliances, days out and even design and print services. But with all these websites, how can you tell which business to buy from.

Now, you are looking for a company to design a logo for your business, which will be the first point of contact for your business for years to come, if you like; your visual identity when your away from your desk. It is very hard for some companies to accept the importance of even having a company logo, let alone having a professionally designed logo.

So back to the web again, typing the words Logo Design into a search engine will leave you mortified with hundred of sites that provide ‘professional logo design’, but how can you identify the ideal partner for your business?

Now some businesses will be advertising costs for creating your logo that will seem unrealistic, for e.g. £50 and a rapid turnaround which is usually within hours. Where as other companies either do not advertise prices or display prices from £400 and upwards. What is the difference?

Not every scenario is the same but typically the businesses which advertise a low cost, quick turn around on logos are either freelance designers whom have no business overheads and are merely looking at finding a little cash to pay his or her bills or an agency where the logos are outsourced abroad (normally to India) where they have many designers working via email.

The quick turnaround can sometimes be misinterpreted as rushed, or created from templates, as we have never used these services ourselves I can’t actually say, but when it comes to design for us and many other professional design agencies it’s our passion!

We feel that a logo or brand identity should be thought out, brainstormed and created with fresh ideas rather than templates. Developed around the business it represents and I think the difference can be seen from looking at the level of work on the designer’s portfolio.

At the end of the day your business is YOUR BUSINESS and however you feel your business’ image should be portrayed, think, is my business worth a 3 hour template customisation? Or is my business worth the dedication and customer service you receive from a professional design agency…? So is the cheaper option really for me?

Tags: , brand design, designers, graphic designer, logo design, online, Website Design

Hanningfield Impressed With New Logos

Monday, January 21st, 2008 | Branding, Company News, Our Work | No Comments

After launching 4 new brands for Hanningfield’s Uni products, they have decided to re-address their existing brand identity. Hanningfield wanted to incorporate the new ‘play’ symbol into their existing logo design. IMD have now refreshed the existing logo utilising the Hanningfield rings and of course the new ‘play’ symbol.

Hanningfield now aim to incorporate the new symbol throughout all marketing and advertising material to keep their branding noticeable and consistent.

To view the refreshed logo please see above. Alternatively the new website which is soon to be launched with portray the new company image. www.hanningfield.com

Tags: brand, identity, logo design, pharmaceutical