Full Service Creative Digital Design Agency

Impact are Twittering

Friday, March 20th, 2009 | Company News, Marketing, Online Advertising | No Comments

Yes we cannot ignore it, Twitter is vastly becoming the social networking tool, and being online marketeers we must embrace these new online marketing techniques.

So we have a Twitter page, and we would love for you to follow our Tweets.

www.twitter.com/impactbranding

If you are unfamiliar with twitter, it is a new way of telling your followers details of your daily activities (similar to Facebook’s status updates). That’s pretty much it, but there is a large scope to utilise this as a business marketing tool.

We will be adding a tips page for companies who want to gain the most out of Twitter. We hope to post this shortly, in the mean time, jump onto twitter create a page and follow us at Impact!

www.twitter.com/impactbranding

Tweet Tweet

Tags: Marketing, online marketing, social networking, tweet, twitter

What We’re Loving At The Moment

Tuesday, January 13th, 2009 | Advertising | No Comments

We are constantly browsing the internet, watching tv adverts, scouting magazines etc, and these are some of the things we have come across recently that we really loved!

Compare The Meerkat! - Great advertising and this piece will definately get these guys remembered, very clever and funny.

www.comparethemeerkat.com

Shit Box - As you can tell from the name, it’s a little crude, but we love to support innovation, and this product is awesome. Every been to a festival and didn’t want to use the festival facilities? These guys have created a solution.

www.thebrowncorporation.com

Tags: Advertising, adverts, Design, Marketing

Happy New Year From Impact Media

Monday, January 5th, 2009 | Company News | No Comments

Happy New Year and we hope you have enjoyed your short break from work and didn’t eat or drink too much.

Wow I can’t believe that 2008 is over, it went so fast and now we are already straight into 2009, like 2008 was just a dream.

But it wasn’t a dream at all, it was a depressing year for many with all the negative publicity the media gave about the recession and unemployment on the rise, 2008 might of been best as a dream.

But thinking forward we are now into a new year, a fresh start and the chance to fight off the bad omens of 2008. Welcome to 2009!

This year is sure to bring many businesses a chance to bounce back, and what a better time to start than January, starting the year as you mean to go on.

Whatever your plans for 2009, make sure your business has a solid marketing plan in place to keep your business in your prospect’s and client’s faces constantly. It will be another difficult year, but keeping your marketing active we’ll ensure that your business makes an impact and really gets itself noticed.

Tags: 2008, 2009, Marketing, new year, recession

Credit Crunch Marketing Cutbacks

Saturday, November 8th, 2008 | Industry News, Marketing | No Comments

A big sign for us that the credit crunch is affecting all businesses big and small struck me the other day. I was walking to see a client when I was handed a leaflet for a gym. “6 Months Free gym membership”

This leaflet was photocopied with an address cut and pasted over the top of a previous address and then photocopied again, it resembled something from Blue Peter “here’s one I made earlier”. After taking a closer look, i noticed it was actually a leaflet promoting LA Fitness!

LA Fitness are a big name in fitness and gyms and have clubs all over the country, being such a big player in the field you would expect a little more luxury. However if things are tight then you have to make cutbacks, however there is always an alternate strategy to achieving professional marketing at affordable costs, however bigger player you are. Marketing through a recession is going to be difficult, but being noticed for being different is what will help you win more business. A photocopied leaflet handed to me says that ‘I am making cutbacks’ and although the 6 months free sounds interesting; if they are making cutbacks on small leaflets then what sort of cutbacks are they making on the actual service you are providing?

Making a cutback on quality can have devastating results. Prioritise what is needed. marketing for new business is like fishing. If you are going to place lifeless bait on your hook; your’e never going to get an amazing catch!

Tags: credit crunch, Design, leaflet, Marketing, marketing through a recession, recession

Brand Advertising Tips

Saturday, May 24th, 2008 | Branding Tips | 1 Comment

Advertising Tips
Impact Media have compiled 5 major tips when organising your advertising solutions.

1. One of the most successful rules of advertising is AIDA. What is AIDA?
A – Attention
I – Interest
D – Desire
A – Action

Make your advertisement attractive to gain ATTENTION which will possibly lead to an INTEREST in your product or service. Being interested in the product could lead to your product / service being DESIRED, and that desire could leave to an ACTION of making a sale or following the advert instructions.

This is a very popular formula, which have been tested and proved for years. Do your advertisements follow this rule?

2. There are 2 main types of advertising; direct response advertising and brand advertising.Unless you have buckets of extra cash to spend try and steer clear of brand advertising, as this is more aimed at creating brand awareness for large companies who can afford to throw money away in expensive TV advertisements!

If you are a SME then direct response advertising is best suited for you. Direct response advertising relies on an immediate action e.g. someone making a purchase or contacting you for more information. Using your tailored marketing strategy you can create the response you require which will best suit your business. One of the key aspects of direct response advertising is seeing the results. If you have had purchases / enquiries then its working if you haven’t then you are doing something wrong!

Of course it might not be the advert which is not bringing home the bacon, but where the advert is positioned! See part 4.

3. Recording results is a vital piece of your marketing strategy. Knowing what it working for you and what is not will save both time and money.
• Try and monitor your calls with a simple “How did you hear of us” or “where did you get our number” In any electronic communications try and place an additional field in your contact forms asking visitors where they found your number.
• If you have the availability of an additional phone line, why not trial different telephone numbers targeting different adverts? When calling this number you know exactly where the enquiry has come from.
• If you have a website, try and direct visitors to a specific landing page. Your website stats should tell you how successful your advert has been.
How can you possibly know if your advertising is working if you do not monitor where each enquiry is coming from.
 

4. Advert positioning! Knowing where to place your advert is vital. You wouldn’t advertise a restaurant launch party in a car magazine!

Knowing your target audience is vital, finding out what publications they read and what websites they are most likely to visit will assist in placing your advert.

If you are placing an advert in a printed publication – only place adverts on the right hand page! When you read a magazine or a newspaper, as you flip the page your eyes are attracted to the right hand page as to the left. Statistics will show that your advert has more chance of being seen on the right hand page that on the left! Try this out!

5. There are many different ways to advertise your business; you shouldn’t rely on one source for all your business. Try creating other advertising channels alongside your current advertising methods and monitor the progress. Main areas in which people advertise are listed below.
• Newspaper & Publication advertisements
• Search Engine Marketing
• Email Marketing
• Create your own referral scheme
• Direct Mail Campaign
• PR campaigns – Get noticed by the local newspapers to reap free advertisement.
• Telephone Marketing

Tags: advertising tips, Marketing