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Importance Of Great Packaging!

Saturday, July 5th, 2008 | Packaging | No Comments

The other day I went through a retro stage and wanted to play the Original Nintendo system, remember Super Mario Brothers?

Well I still have the system in it’s original packaging stored in the loft, when I got it down it struck me how important packaging really was as a 20 year old box would still be seen, read and used even after all this time.

So when you are thinking of packaging for your product, think of the long time factor and the investment, I don’t even think Ninendo thought that their product’s box would be kept for 20 plus years - that’s a lot of promotion for the brand!

Do you think your packaging will be kept for 20 years? If you are having packaging designed, think differently and keep it simple, you never know 20 years down the line your brand’s packaging could be kept in someones loft. People may keep the product but what about the packaging?

Oh and by the way Mario is still so easy to complete!!!!!

Tags: brand, Design, nintendo, Packaging