Full Service Creative Digital Design Agency

Is The Cheaper Option Really For Me?

Friday, February 8th, 2008 | Branding | No Comments

Searching the internet you can find anything you are looking for, from home appliances, days out and even design and print services. But with all these websites, how can you tell which business to buy from.

Now, you are looking for a company to design a logo for your business, which will be the first point of contact for your business for years to come, if you like; your visual identity when your away from your desk. It is very hard for some companies to accept the importance of even having a company logo, let alone having a professionally designed logo.

So back to the web again, typing the words Logo Design into a search engine will leave you mortified with hundred of sites that provide ‘professional logo design’, but how can you identify the ideal partner for your business?

Now some businesses will be advertising costs for creating your logo that will seem unrealistic, for e.g. £50 and a rapid turnaround which is usually within hours. Where as other companies either do not advertise prices or display prices from £400 and upwards. What is the difference?

Not every scenario is the same but typically the businesses which advertise a low cost, quick turn around on logos are either freelance designers whom have no business overheads and are merely looking at finding a little cash to pay his or her bills or an agency where the logos are outsourced abroad (normally to India) where they have many designers working via email.

The quick turnaround can sometimes be misinterpreted as rushed, or created from templates, as we have never used these services ourselves I can’t actually say, but when it comes to design for us and many other professional design agencies it’s our passion!

We feel that a logo or brand identity should be thought out, brainstormed and created with fresh ideas rather than templates. Developed around the business it represents and I think the difference can be seen from looking at the level of work on the designer’s portfolio.

At the end of the day your business is YOUR BUSINESS and however you feel your business’ image should be portrayed, think, is my business worth a 3 hour template customisation? Or is my business worth the dedication and customer service you receive from a professional design agency…? So is the cheaper option really for me?

Tags: , brand design, designers, graphic designer, logo design, online, Website Design

EA Games Create A Free Web Only Game!

Tuesday, January 29th, 2008 | Industry News, Marketing | 1 Comment

Electronic Arts are launching a free online version of it’s Battlefield video game, which will be supported by advertising and micro-payments. Battlefield Heroes will be available later this year and not sold in shops!

We read up on this and believe it’s the way that many games manufacturers will go as more and more gamers are signing up to play their games over the Internet on consoles such as the Xbox 360. Eventually physical discs will be faded out and the revenue which used to be made in physical game sales, will be made up through online advertising and micro-payments for extended levels. As more enthusiastic gamers are drawn to play online.

This will open up many new channels for games manufacturers to earn revenue from game sales, this will also cut down on piracy as the gamers are not actually paying for the game, unless they want extended levels etc.

Just another classic example of the Internets contribution to 21st century life. Soon there will nothing you can’t do online, and for web marketers, we think that’s a great thing!

Tags: ea, games, online