Full Service Creative Digital Design Agency

Capsujet Gets Rebrand

Monday, February 4th, 2008 | Branding, Company News, Our Work | No Comments

After deciding for a company re-brand, Hanningfield have opted to change their existing brand identity for Capsujet a popular capsule conveying product. The management at Hanningfield wanted to replicate the new triangular shape throughout the company, so Capsujet which was receiving a re-brand ready for the new launch of the Hanningfield website now incorporates the new Hanningfield symbol.

Although IMD knew the design needed to incorporate the new symbol; it also needed to portray its own physical identity as it isn’t from the Uni range. Impact decided to create a group of shapes which portrayed the capsules in a symbolic format.

The logo needed to communicate with the pharmaceutical companies who buy this product, and by including the tablet shapes to the triangular symbol, buyers after time will instantly know that the Capsujet is a Hanningfield product.

Tags: brand, identity, logo, pharmaceutical, rebrand

Hanningfield Impressed With New Logos

Monday, January 21st, 2008 | Branding, Company News, Our Work | No Comments

After launching 4 new brands for Hanningfield’s Uni products, they have decided to re-address their existing brand identity. Hanningfield wanted to incorporate the new ‘play’ symbol into their existing logo design. IMD have now refreshed the existing logo utilising the Hanningfield rings and of course the new ‘play’ symbol.

Hanningfield now aim to incorporate the new symbol throughout all marketing and advertising material to keep their branding noticeable and consistent.

To view the refreshed logo please see above. Alternatively the new website which is soon to be launched with portray the new company image. www.hanningfield.com

Tags: brand, identity, logo design, pharmaceutical

Hanningfield Produces New Brands

Monday, January 14th, 2008 | Branding, Company News, Our Work | No Comments

Over the last few weeks we have been developing new identities for Hanningfield’s Uni products. Impact have created a fresh new identity which has been introduced to 4 new brands – Uni-Cap, Uni-Hoist, Uni-Vac, Uni-Mill.

Hanningfield are always developing new innovating products and wanted a new identity created which could be easily adapted to cater for new Uni products.The new identities which can be viewed above, represents the way in which Hanningfield is forever progressing, the triangular shape simplifies the way of ‘moving forward’ similar to the standard ‘play’ symbol.

Tags: brand, identity, logo design, pharmaceutical

Uni Dust Brand Creation

Saturday, September 1st, 2007 | Branding, Company News, Marketing, Our Work | No Comments

Uni-Dust is a new product line from Hanningfield Process Systems. We were asked to create a new corporate identity and product literature.

We have recently completed the new company logo and we are now implementing the new logo into their product brochure.To view the new logo design please see above. Once the brochure is complete we will update our print portfolio for all to see.

Tags: , brand, brochure design, identity, pharmaceutical, uni dust