Full Service Creative Digital Design Agency

New CML Logo Launched

Tuesday, December 2nd, 2008 | Branding, Company News, Our Work | No Comments

New CML Logo

Impact have been working on a new identity for the Council Of Mortgage Lenders, and today we are proud to reveal the new company logo.

A spokesperson announced the new logo in their company newsletter to their members. “So why the new logo? Two reasons. First, to fit with the new clarity on our commercial products.  And second, because the world has changed, and we and our members need to change with it”

Impact were given the freedom to create a fresh identity but it needed to resemble aspects of the previous logo, so we created the logo above, incorporating the circular shape which was the basis of the previous logo, we wanted to re-position the lettering and make a more bolder statement with the CML.

The colour palette hasn’t changed dramatically, blue is still the dominant colour withing the identity. We lost the dated coins from the previous logo but were asked to keep the house / arrow symbol which incorporated exceptionally well within this design and is the main characteristic which was kept from the previous design.

Along with the new logo Impact have also created new marketing material for their commercial brand and also all their internal marketing solutions and business stationery.

A more detailed case study will be added to our website in the new year.

Tags: cml, council of mortgage lenders, new logo, rebrand

Impact Win CML Pitch

Saturday, October 25th, 2008 | Company News | No Comments

Council of Mortgage Lenders

Over the past couple of weeks we have been pitching along with 4 other design companies to win the Council of Mortgage Lenders account; and today we were given confirmation that Impact Media Design have been awarded the account.

We are looking forward to working with the CML and getting stuck into helping them achieve a fresh new look.

For 2009 the CML are looking to launch a fresh new identity throughout the company, we are set to re-design their existing company logo which has been with the company since their launch back in the 1990’s, a firm set of brand guidelines along with many other stationery and marketing requirements.

The CML are also looking at launching a new sub brand to promote their commercial services, training programmes, seminars, conferences, dinners and their annual conference.

Impact are set to complete this early December.

Tags: cml, logo design, logo re-design, re-brand, rebrand

Capsujet Gets Rebrand

Monday, February 4th, 2008 | Branding, Company News, Our Work | No Comments

After deciding for a company re-brand, Hanningfield have opted to change their existing brand identity for Capsujet a popular capsule conveying product. The management at Hanningfield wanted to replicate the new triangular shape throughout the company, so Capsujet which was receiving a re-brand ready for the new launch of the Hanningfield website now incorporates the new Hanningfield symbol.

Although IMD knew the design needed to incorporate the new symbol; it also needed to portray its own physical identity as it isn’t from the Uni range. Impact decided to create a group of shapes which portrayed the capsules in a symbolic format.

The logo needed to communicate with the pharmaceutical companies who buy this product, and by including the tablet shapes to the triangular symbol, buyers after time will instantly know that the Capsujet is a Hanningfield product.

Tags: brand, identity, logo, pharmaceutical, rebrand