Full Service Creative Digital Design Agency

The Number One Recession Tip

Friday, January 9th, 2009 | Branding Tips, Impact @ Play, Miscellaneous | No Comments

Martin was speaking to a client the other day and asked how business was and if the recession had affected was affecting him, our client replied…

“I’m not taking part in the recession!”

Great, I love it. If every business shared this enthusiasm, no business would be finding business hard.

So when someone asks if you have been affected, just reply - “I’m simply not taking part”

Tags: recession, tips

Happy New Year From Impact Media

Monday, January 5th, 2009 | Company News | No Comments

Happy New Year and we hope you have enjoyed your short break from work and didn’t eat or drink too much.

Wow I can’t believe that 2008 is over, it went so fast and now we are already straight into 2009, like 2008 was just a dream.

But it wasn’t a dream at all, it was a depressing year for many with all the negative publicity the media gave about the recession and unemployment on the rise, 2008 might of been best as a dream.

But thinking forward we are now into a new year, a fresh start and the chance to fight off the bad omens of 2008. Welcome to 2009!

This year is sure to bring many businesses a chance to bounce back, and what a better time to start than January, starting the year as you mean to go on.

Whatever your plans for 2009, make sure your business has a solid marketing plan in place to keep your business in your prospect’s and client’s faces constantly. It will be another difficult year, but keeping your marketing active we’ll ensure that your business makes an impact and really gets itself noticed.

Tags: 2008, 2009, Marketing, new year, recession

Credit Crunch Marketing Cutbacks

Saturday, November 8th, 2008 | Industry News, Marketing | No Comments

A big sign for us that the credit crunch is affecting all businesses big and small struck me the other day. I was walking to see a client when I was handed a leaflet for a gym. “6 Months Free gym membership”

This leaflet was photocopied with an address cut and pasted over the top of a previous address and then photocopied again, it resembled something from Blue Peter “here’s one I made earlier”. After taking a closer look, i noticed it was actually a leaflet promoting LA Fitness!

LA Fitness are a big name in fitness and gyms and have clubs all over the country, being such a big player in the field you would expect a little more luxury. However if things are tight then you have to make cutbacks, however there is always an alternate strategy to achieving professional marketing at affordable costs, however bigger player you are. Marketing through a recession is going to be difficult, but being noticed for being different is what will help you win more business. A photocopied leaflet handed to me says that ‘I am making cutbacks’ and although the 6 months free sounds interesting; if they are making cutbacks on small leaflets then what sort of cutbacks are they making on the actual service you are providing?

Making a cutback on quality can have devastating results. Prioritise what is needed. marketing for new business is like fishing. If you are going to place lifeless bait on your hook; your’e never going to get an amazing catch!

Tags: credit crunch, Design, leaflet, Marketing, marketing through a recession, recession