Impact Media Design | Web Design Brief

We know it's not on anyone's high priority list - filling out forms, but we want to know how you tick. It is hugely important that we understand what you are trying to achieve and who you are trying to communicate with. So please take 5 minutes to fill out the applicable below. We thank you in advance for your time.

Fields marked with a star (*) need to be completed!

Company Name*

Telephone Number*

Website Address

Business Address* (Used for hard copy quotes)

Contact Name*

Email Address*

Preferred Method Of Contact

How did you hear of Impact?*

What size is your business?

Who Are Your Current Client Base?* e.g. property developers, dentists.

What Is Your Business' Unique Selling Point?

How long has your business been established for*?

Explain your main products or services.*

Do you have a niche market?

Explain reasons why you think your current customers (if available) buy your product(s) or use your services?

Describe your ideal customer.

List your main competitors.*

Who are your target audience?* Male, female, gay, straight, fashionable, timeless, modern, traditional, young, old, single, married, family, serious, fun, urban, suburban, sophisticated, adventurous, enthusiastic, etc.

Describe your industry.*

On what scale does your business currently operate?*

Where would your business most like to be operating in 12 months time?*

What is your current market activity? How do you currently market your business? Online, newspaper, yellow pages etc.*

Can you supply existing marketing material?

What words would best describe your business? i.e. Corporate, fun, friendly, innovative, affordable, luxury, serious, traditional, unpredicatable etc..

Is this project a new design or a re-design?*

If it is a re-design, what influenced your decision for the change? i.e. dated design, microsite to promote offline product etc

Who are the intended target audience for this this project? If different from your current audience, as mentioned above.

What best describes them? Male, female, gay, straight, fashionable, timeless, modern, traditional, young, old, single, married, family, serious, fun, urban, suburban, sophisticated, adventurous, enthusiastic, etc.

What are your objectives for the design?* i.e. are you looking to gain awareness in a certain area, promote a newly launched product or just get your company online etc? If so, what are your expectations? What are you looking to gain?

Are there any existing brand guidelines we should be aware of?*

Are there any existing creative guidelines or an existing design strategy that we are required to follow?*

Do you require any additional graphic design services? i.e. logo design etc..

How many content pages are you looking to have created?*

Do you have a sitemap, or list of the pages you need created? If so please list page headings.

Can you provide inspirational examples? Explain why they appeal to you.

What would best describe your design tastes?* i.e. minimal, contemporary/moder, traditional, fashionable etc.

What is visually important in the design for you?*

Will you require stock/photography in your project or will you be providing a library of images?*

Does your website require copywriting? Or will you be providing your own copy for this project?*

What If you will require copywriting for the website, what tone would you like to communicate? i.e. corporate, modern, fun, friendly, confident, formal, informal etc.

Do you have any animation or video requirements?

Do you have any flash requirements?

Section 3d - E-Commerce; Section 3e - Content Management

Are you looking at selling online?*

If so, how many products are you likely to be selling?

Approximately how many product categories will you require?

How do you intend to integrate payment? i.e. Protx, Worldpay, Paypal etc.

Do you need to update content on the website?*

If so, can you describe what areas you will want to update?

Section 3f - Integration; Section 3g - Accessibility

Do you require your website to be integrated with another online or offline facility or program? i.e. a property portal etc

What are your accessibility requirements? i.e. alternate font sizes, colours, sound and speech etc.

How do you intend to attract visitors to your website?

Do you require an online marketing strategy to be created?

Do you require an offline marketing strategy to be created?

Section 3i - Hosting & Email; Section 3j - Additional Information

Do you require hosting for your website?*

Do you require email accounts created?*

Is there anything else you can tell us which would help us in putting together your proposal?

What are your deadlines? i.e., for visuals, completion date, print, production etc

Project	Deadline	Publication Date

What budget do you have for the design?*

What budget do you have for the marketing?

Why is budget important at this stage?

Knowing a budget allows us to work around your needs, as we work on an hourly rate we can distinguish how much we can achieve in the timeframe working at that hourly rate.

All our quotations are broken down into estimated hours, we do not just think of a number - add a zero and hope for the best. We spend a lot of time on our quotations, and we like to get them right - knowing the information in this brief enables us to prepare an accurate estimation.