Hanningfield Pharmaceutical Process Engineering
Hanningfield were looking for a website re-design to coincide with a recent re-brand the company went through but also to incorporate new content on their branded products and raise their online brand profile.
Impact delivered a new multi-page corporate website. We wanted to make the website easy to navigate and our focus was on usability - the pharmaceutical industry is fairly saturated, and competitor websites are very busy and confusing. Our goal was to set Hanningfield’s website apart from the competition; ensuring that it was simple and easy to use, but also excelled in design.
Hanningfield have been established for over 20 years, and the company and its product brand names are well known and familiar throughout the pharmaceutical industry. So we wanted to assist prospects who were familiar with Hanningfield’s products and those who were not. We developed a customised navigation displaying the product description and the product logo, so both parties would be able to easily navigate to the designated pages.
A call to action button was also incorporated within every product page, allowing prospects to easily make contact with Hanningfield on their desired product. We also integrated a latest news page, allowing internal staff to update the website’s company news page on a regular basis.
Impact have also helped Hanningfield establish rank 1 positions in Google and page 1 and page 2 rankings on various key phrases naturally through a search engine optimisation campaign.
Relative key phrases – Capsule Conveying, Silicone Dust Caps, Powder Recovery.
Website Design, Latest News CMS integration, Search Engine Optimisation, Photography Services, Customised Navigation.