Jet Tyres approached us with the task to re design their current website as they felt the design and order processing system currently used was not receiving the desired effect or sales. A complete bespoke e-commerce site was required to handle online mail ordering of tyres as well as pre booking of fitting tyres to their nationwide fitting partners.
Impact delivered a full bespoke e-commerce website which in September 2008 received a Golden Web Award.
Impact faced two major tasks; creating a user-friendly design and separating the website´s design from the established online competition.
The first problem that flagged for us was enforcing how easy ordering tyres for your car online really was. Whether the visitor is knowledgeable of cars and tyres or not, trying to get the customer to understand tyres codes was a big element of the design for us; as if this part was confusing the visitor would either order the wrong tyres, or instantly leave the site.
Impact created multiple diagrams explaining an easy breakdown of the tyre codes needed to buy your tyres online.
The home page is the most important page in any website, and for Jet it needed to be visually attractive and push visitors to easily complete a small tyre specification form. We also wanted to push visitors to search for a specific branded tyres, again with one simple click.
Compared to competitor websites; we wanted Jetís website to show Ďwhat you see is what you payí approach, displaying one simple page with both mail order and fitted tyre prices, allowing the customer to compare the cost - on competitor websites, you would visit 2 separate pages.
The ‘what you see is what you pay’ approach has also helped to increase sales as on the same page, it shows what the price would be including delivery, fitting, balancing and also VAT. So there were no nasty surprises when you came to checking out.
Overall Impact created a user friendly website which was essential to the design functionality, implementing online payments solutions through Paypal and Protx, developed a custom process order system with user and admin login panels and also an online pre-booking system to handle tyre fitting dates.
Focusing on maintaining a consistent attractive visual design throughout the entire website, has ensured that Jet Tyres was instantly recognised as an increasing industry leader for online tyre sales. Since Jetís Launch Impact have received many enquiries from Jetís online competitors for a similar solution.
Lastly we created an online marketing campaign to increase sales and raise awareness. We launched a search engine marketing campaign, including pay per click marketing and search engine optimisation.
Jet´s website received its first sale within 20 minutes of being launched and has recently received page 1 and 2 rankings naturally in Google for a variety of key phrases.
Website Redesign, Latest News CMS Integration, Bespoke E-Commerce, Payment Integration, Online Marketing, Search Engine Optimisation, Web Site Maintenance, flash animated headers